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What is contentEnhance?

Helping you to put content first and future-proof your SEO, contentEnhance is a tool that helps you uncover in-demand content on your website that is letting your users down in terms of engagement and user journey.

It then uses AI that is briefed with your audience insight to inspire you how to improve that content at scale. And it helps you track outputs and outcomes as you make the improvements.

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Why contentEnhance?

Quickly find your biggest opportunities to improve

We flag pages with high traffic but low engagement so that you can have the biggest impact from your enhance activities. This also includes important top level information about the page, such top traffic source, device & search queries, to help with your decision-making.

Quickly find your biggest opportunities to improve

Take an audience-first approach at scale

We help you create an audience brief to assess your content, then we assess each page programmatically - just as the user would see it. This results in a number of relevant ideas for you to choose from you enhance the experience of your audiences.

Take an audience-first approach at scale

Get specific support for actioning recommendations

Each idea for improvement comes with a deeper dive into how and what to do - available on instant demand - further accelerating your work.

Get specific support for actioning recommendations

Make it easier to self serve data again

Let's face it - GA4 is complicated and difficult for content teams to use. We pull out the main metrics you need to know about such as where users come from, where they go and how long they generally spend on the page and present them in an easy to digest format.

Make it easier to self serve data again

Tie activities to tangible results

As you tick content improvement activities off in our built-in task manager - each task populated by the AI idea generator, but editable with the ability to add your own ideas - they are plotted on the graph so you can immediately see their impact over time.

Tie activities to tangible results

Retain the history of your content in one place

With your own personal Wayback Machine, taking a screenshot of each page every day, you have a central repository showing how your content changes over time - forever. You can then compare various dates to see what may have caused performance changes.

Retain the history of your content in one place

Who's it for?

Content strategists

By analyzing audience reactions and leveraging AI for audience-informed content improvements with contentEnhance, you can ensure content aligns with user needs.

Tracking the effectiveness of these enhancements through key performance metrics supports a data-driven approach to refining and improving the overall content strategy continuously.

Digital PRs

Striving to prove the value of your campaigns beyond links?

contentEnhance's journey mapper tracks the added value of the links you achieve in terms of traffic they refer to your campaign content, plus how effective your campaign pages are at driving traffic to areas of the site that fit your business objectives.

As well as inspiring you how to improve them.

SEOs

Content needs to emit signals that users find it helpful in order to rank highly in search engines in 2024 and beyond.

Tracking metrics such as content engagement rate and content engagement time can provide a vital, trackable proxy for this, whilst the audience-informed ideas to improve can provide a very useful addition for a content audit with the aim of increased visibility.

Content managers

By monitoring important content and audience reactions to that content, you can keep track of content performance and make informed adjustments.

The AI-driven suggestions enable you to implement improvements efficiently and at scale, ensuring consistency in content quality. The personal Wayback Machine is also a god send for keeping records.

Digital marketers

contentEnhance provides a cross-channel view into the performance of your content, helping you to identify channels that send high quality, relevant traffic, plus content that needs more focus to help you achieve your business objectives.

Then it helps you improve it with the use of an informed audience brief.

Paid ad specialists

Quickly identify landing pages that have poor engagement metrics for your paid advertisement campaigns and either implement the audience-informed ideas to improve, or refine your campaigns as a result.

Then track the progress as you implemented the changes.

A modern approach to SEO

Show search engines that users love your content

Google has long since used signals such as how often users return to the search results from a page to determine how useful it is. By improving metrics like engagement time and engagement time you will not only be more useful to your users, but also giving the right signals to search engines, resulting in better SEO performance.

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Show search engines that users love your content

Packed with useful features

URL prioritization

Find URLs that have higher than average traffic and lower than average engagement

URL prioritization

URL import

Easily import URLs to analyze their performance and get actionable insights.

URL import

Audience briefing with AI support

Create an audience brief to improve your AI recommendations - and AI will also help you create the audience brief.

Audience briefing with AI support

AI generated optimization ideas

Receive a number of ideas about improvements to make to your content to improve audience engagement.

AI generated optimization ideas

AI generated implementation support

Generate additional support for implementing the optimization ideas - for example writing the intro or some FAQs.

AI generated implementation support

URL user journey mapper

See which sources or internal pages have brough traffic to your content - and then where it goes next.

URL user journey mapper

Task impact graphs

When you add launch dates to your tasks, they are automatically plotted on your engagement graphs so you can see which tasks had an impact.

Task impact graphs

Task manager

AI generated ideas are automatically ported into a task manager, so you can then allocate to team members, edit or add your own.

Task manager

Personal wayback machine

A screenshot is taken and saved every day for your chosen URLs, which you can then easily navigate with a calendar layout.

Personal wayback machine

Redirect detection

Redirects are automatically detected and flagged to help with your decision-making.

Redirect detection

URL ideas refresh

Get fresh ideas for optimizing your URLs on demand, to ensure they are up-to-date for your content's current state.

URL ideas refresh

Cookie manager (beta)

Add cookies for inclusion when the AI agent is taking the screenshot of your URLs, to get behind logins or circumnavigate geotargeting.

Cookie manager (beta)

How it works

1. Connect data sources

Connect your Google Analytics & Google Search Console accounts to identify pages that are attracting high volumes of traffic with low engagement metrics.

2. Generate or input audience brief

Provide an audience brief to use powerful AI models to generate potential ideas to improve your pages to better fulfill your audience's needs.

3. Confirm AI access

Confirm that our AI agenct can access your website and add our IP to a whitelist if not.

4. Choose URLs to track

Choose which URLs to add to your Enhance Plan - either from those we recommend or simply add your own.

Choose your plan

Taster

FREE
  • 1 user
  • 1 project
  • GA4 and GSC connection
  • Import up to 250 URLs per day
  • 2 enhance plan URLs including AI recommendations
  • Daily metric update & storage for 7 days
  • Journey flow visualisation for each URL
  • Task manager
  • Daily URL snapshots for 7 days
  • Task completion annotations
  • Automatic redirect detection
  • Generate support for 5 recommendations - one off

Individual

$24.95 PER MONTH
  • 1 user
  • 3 projects
  • GA4 and GSC connection
  • Import up to 500 URLs per day
  • 50 enhance plan URLs including AI recommendations
  • Daily metric update & storage forever
  • Journey flow visualisation for each URL
  • Task manager
  • Daily URL snapshots forever
  • Task completion annotations
  • Automatic redirect detection
  • 5 URL substitutions per month
  • 5 URL recommendation refreshes per month
  • Generate support for 50 recommendations per month

Team

$124.95 PER MONTH
  • 5 users
  • 10 projects
  • GA4 and GSC connection
  • Import up to 1000 URLs per day
  • 250 enhance plan URLs including AI recommendations
  • Daily metric update & storage forever
  • Journey flow visualisation for each URL
  • Task manager
  • Daily URL snapshots forever
  • Task completion annotations
  • Automatic redirect detection
  • 25 URL substitutions per month
  • 25 URL recommendation refreshes per month
  • Generate support for 250 recommendations per month

Enterprise: More Scale & Complexity

    Latest resources

    Measuring Content Performance in 2025

    Guides

    Measuring Content Performance in 2025

    Learn how to measure and optimize your content performance using Pettitt's test and engagement metrics.

    Richard Lawrence

    Read more
    Change Point Detection: A/B Testing Alternative

    Guides

    Change Point Detection: A/B Testing Alternative

    Explore Pettitt's test as a method to detect significant changes in your web metrics.

    Richard Lawrence

    Read more
    Using AI to Quality Check Your Content

    Guides

    Using AI to Quality Check Your Content

    Find out how to use AI vision to assess content - or let contentEhnace do it for you.

    Richard Lawrence

    Read more