Resources

Browse our latest insights, guides, and case studies

Measuring Content Performance in 2025

Guides

Measuring Content Performance in 2025

Learn how to measure and optimize your content performance using Pettitt's test and engagement metrics.

Richard Lawrence

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Change Point Detection: A/B Testing Alternative

Guides

Change Point Detection: A/B Testing Alternative

Explore Pettitt's test as a method to detect significant changes in your web metrics.

Richard Lawrence

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Using AI to Quality Check Your Content

Guides

Using AI to Quality Check Your Content

Find out how to use AI vision to assess content - or let contentEhnace do it for you.

Richard Lawrence

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Visualize Website Journey Flows with GA4

Guides

Visualize Website Journey Flows with GA4

Using path exploration in GA4 or more simple alternatives, with additional features.

Richard Lawrence

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GA4 vs. GSC guide

Guides

GA4 vs. GSC guide

See the differences between GA4 and GSC and how contentEnhance combines both.

Richard Lawrence

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Bounce Rate vs. Engagement Rate

Guides

Bounce Rate vs. Engagement Rate

See the differences between bounce rate and engagement rate and determine which is best for you.

Richard Lawrence

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How to Generate Ideas for A/B Tests

Guides

How to Generate Ideas for A/B Tests

Find out how to get inspiration for A/B tests, including using contentEnhance to get AI-powered improvement suggestions.

Richard Lawrence

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Boost Your SEO by Improving Content Engagement

Guides

Boost Your SEO by Improving Content Engagement

Search engines like Google use user engagement signals when determining rankings. Find out how to improve these.

Richard Lawrence

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